‘By sharing good practice we hope to encourage a culture of collaborative learning, thereby enhancing the effectiveness of behaviour change initiatives and saving valuable costs.’
Denise Ong, The NSMC
As a Centre of Excellence for social marketing, The NSMC has developed this online case study database as a valuable resource for practitioners and commissioners looking to showcase their work, gain and share learning and network with others. The database includes initiatives aimed at influencing a range of behaviours (from smoking to active travel) and target audiences (from young people to health professionals).
Each case study has been assessed against The NSMC’s benchmark criteria and demonstrates clear behavioural outcomes. Case studies are structured around the six stages of the planning process. This way users can follow the journey teams took and find detailed information on the ‘how’ of delivering a social marketing intervention, as well as outcomes achieved. This helps to inform future work and avoid duplication of efforts, particularly in lengthy scoping research.
The Academy for Educational Development, a non-profit organisation specialising in social change communications, implemented a campaign to reduce nutrient pollution flowing into the Chesapeake Bay from residential sources in the greater Washington D.C. area.